SYKES

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Demand Generation Specialist

Demand Generation Specialist

Job ID 
2017-58517
Posted Date 
2017-10-16
Category 
Sales and Client Management
Location 
US-Remote

More information about this job

Overview

GENERAL PURPOSE:

This position is responsible for developing and executing Demand Generation and Lead Generation strategies to meet set performance metrics and support of activities that identify qualified Leads and Opportunities.

 

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Adheres to SYKES policies on ethics and integrity
  • Perform research and prospecting activities to generate qualified leads and opportunities based on set criteria and achieve weekly/monthly/quarterly quotas
  • Meet required performance measurements in terms of prospecting activities through phone calls, emails and social media posts and engagements on a per week/month/quarter basis
  • Develops an active following through social media channels and engages through content and interactions on a regular basis with weekly/monthly and quarterly measurement expectations
  • Initiate meetings with qualified leads for the Sales team and work hand in hand to identify next steps as appropriate
  • Be informed and involved of marketing campaigns/initiatives and customize or personalize as appropriate for Demand Generation and Lead Generation strategies
  • Utilize Salesforce.com to document, track and monitor prospecting activities including but not limited to phone calls, email exchange, RFP/RFI documents, social media posts and engagements, Lead and Account intelligence as well as sales Opportunities
  • Grow new leads by converting Digital Marketing traffic including the SYKES.com website and other digital channels
  • May perform other additional duties and responsibilities as assigned

 

EDUCATION and/or EXPERIENCE:

Bachelor’s degree (B.A./B.S.) in Business, Marketing, Communications or Management preferred and three years of Inside Sales, Demand Generation or Lead Generation experience required; or any equivalent combination of related training/education and experience required. Experience in customer care call center industry and/or target vertical market preferred.

 

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

 

  • In-depth knowledge and understanding of SYKES’ products and solutions and confidence to speak about our value proposition to prospects across levels of leadership and management
  • Experience in lead generation, lead nurturing and appointment setting preferably in a BPO environment or complex B2B sales
  • Proven track record of achieving and exceeding quotas in a high pressure complex sales environment
  • In-depth knowledge and ability to utilize digital marketing and social media channels to promote marketing campaigns/initiatives and generate interest from target audiences
  • Self-starting with solid follow through and multitasking capabilities
  • Excellent presentation and written communication skills as well as advanced internet research experience required
  • Must be adaptable, professional, courteous and motivated, and must work well individually or as a member of a team
  • Well-versed in Salesforce.com and able to record and manage day to day prospecting activities, create and develop reports and dashboards

 

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to speak and/or listen. The employee frequently is required to sit.  The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms.  The employee may occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, and ability to adjust focus.

Sykes Enterprises, Incorporated is firmly committed to conducting business in compliance with the letter and spirit of the law and other accepted standards of business conduct as reflected in the company's policies. SYKES is proud to be an equal employment opportunity employer.  SYKES is committed to selecting, developing, and rewarding the best person for the job based on the requirements of the work to be performed and without regard to race, age, color, religion, sex, national origin, ancestry, citizenship, disability/handicap, marital status, veteran status, sexual orientation, pregnancy, genetic information, gender identity and expression, or any other basis protected by federal, state or local law. EEO.

 

COMMITMENT TO ETHICS AND EQUAL EMPLOYMENT OPPORTUNITY:

Sykes Enterprises, Incorporated is firmly committed to conducting business in compliance with the letter and spirit of the law and other accepted standards of business conduct as reflected in the company's policies. SYKES is proud to be an equal employment opportunity employer.  SYKES is committed to selecting, developing, and rewarding the best person for the job based on the requirements of the work to be performed and without regard to race, age, color, religion, sex, national origin, ancestry, citizenship, disability/handicap, marital status, veteran status, sexual orientation, pregnancy, genetic information, gender identity and expression, or any other basis protected by federal, state or local law. EEO.

 

DISCLAIMER:

The preceding position description has been designed to indicate the general nature of work performed; the level of knowledge and skills typically required; and usual working conditions of this position. It is not designed to contain, or be interpreted as, a comprehensive listing of all requirements or responsibilities that may be required by employees in this position.